Episode 28: Amanda Genther on Building a Design Business Based on Referrals

Pin this + discover how Amanda Genther has built her thriving design business mostly through referrals, even while charging premium prices. She shares why building your list is not super-important if your getting a lot of referrals, how retainer clients are a key component of her business, why shifting from the freelancer mindset to a business owner mindset is vital for success, and so much more!

In this episode, designer Amanda Genther dishes up the truth about building a design business based on referrals, navigating tricky client conversations and getting comfortable with premium pricing. Plus we talk Gilmore Girls, favorite fiction reads and more.

Here’s the scoop from episode #28:
  • We learn who Amanda serves and what she does in her business
  • Amanda shares where her business got started and her unique journey to where she is now in her business
  • We talk about the shift between being a freelancer and becoming a business owner and how Amanda personally made that transition
  • Running your own business comes with it’s ups and downs, Amanda shares how she has weathered these
  • We talk about the ‘retainer client’ relationship and why it’s really key to your business and how to nurture it
  • We learn Amanda’s favorite part about working with clients
  • We talk about how you can actually expand your business and try new things through working with clients long term
  • Amanda shares some of the biggest client related challenges and stumbling blocks she has faced over the years
  • We talk about tricky client communication, how to handle it, and how to edit your messaging before you send it
  • If you have a great referral process, you don’t necessarily need to focus so hard on building your list, we explain why
  • We talk about pricing, proposals, and how to get comfortable sending a higher price tag to a client
  • Amanda shares her favorite business books and her favorite podcasts right now

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Links for this show:

Amanda’s site

Amanda on Instagram

Young House Love Podcast

Gilmore Guys Podcast

Rework by Jason Fried

War of Art by Steven Pressfield

Liane Moriarty

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