Episode 3: Stand Out & Succeed with the Power of Personality

We’ve all heard it a million times before, “just be yourself!”. But what does that even mean anyways?

This episode looks at the vital importance of personality to you succeeding as a services-based business and we get super specific about how to actually make that a reality. (Even if you feel like you don’t have any personality or you should keep it locked away because you’re just too quirky/freaky/weird/awesome.)

Here’s the scoop from episode #3:

We share why we feel so strongly that personality is critical to a successful service-based business.
Personality is what sets you apart, people are going to hire you for you not just for what you can do for them.
We share some stories of how using our personalities in our business has paid off for us.
We share our absolute favorite secret weapon to using your personality to upgrade your business.
We both share our fascination archetypes and how knowing them have helped us use them in our business.
What we have learned about the online world is that ‘better’ is not necessarily better, ‘different’ is actually better.
Standing out is key, using your personality and archetype will help set you apart from your competitors.
Take your personality for what it is and don’t fight it, it’s how people see you so start using it to your advantage.
You can find a good balance between your personality and your audience: you can make choices without setting aside your personality.
Don’t try and be something you’re not to speak to your audience, you have to find the balance so it doesn’t come across as fake.
Knowing your personality can help you build a business that really fits you, finding the clients you work best with is key.
We both share how once we found our personality types, we adjusted our business accordingly and it made us even more successful and happier.