So many times in business we’re looking for the next thing – the big thing that changes the game….so much so that we lose sight of the secrets of services business success that we already know. I know as we’ve been here over the past year, going through the process of creating, launching and then […]
Back in 2005 when I quit my job to “start my own business”, the vision I had was that of a freelance consultant and writer. For the first few years, the fact was that I could make more money as a freelancer working for corporate and agency clients than I did as an Account Director […]
A few weeks ago, I found myself in the middle of a rather, ahem, spirited discussion in a Facebook Group about self-promotion. While I’m all for differences of opinion, sometimes we can get so focused on our own agenda that we miss the point. That we do damage to our brand and reputation by being […]
When you’re a service-based boss, it’s so easy to get your head stuck in the weeds of doing your work. So much so that building a thriving community can be an afterthought. But the truth is if your ability to book clients is the lifeblood of your business, your community is the heart of […]
No matter what stage you’re at in growing your business, if you work with clients, you’re faced with the perennial question… Where do you find clients? Good one, right? Because clients are the lifeblood of your business and if you’re not booking clients, you’re not really running a business. In our digital, online world, it’s […]