You know when you’re reading a blog post or an email and you’re completely enthralled in the story being shared? That’s no accident. It’s because our brains love a good story. It’s truly irresistible. When you’re doing business online, digital storytelling is necessary as you don’t have the luxury of a face-to-face connection. Some people […]
I’ve always been a writer. My earliest memory of the joy of writing was at age 8, and thanks to encouragement from my parents and a few amazing teachers, I ended up working in communications years later. Aside from a brief stint of wanting to be a psychiatrist, I always wanted to be writer. Anything […]
Over the past year, I can’t even tell you how many times I’ve had this exact conversation with a fellow business owner on how to use Google Analytics. Creative, coach, consultant, doesn’t matter. The conversation goes something like this. Me: “That’s great. How are you measuring that? Do you have your conversion results or other […]
You’ve got copy and a freshly designed website, and you’re ready to go. Ta-da! And you launch your website while riding a unicorn and throwing around confetti. Then you go shopping for new bathing suits and sunscreen, because you’ll be at the beach soon enough while your website makes you money while you sleep. But […]
When I was in college I worked in a video store on the weekends. As someone who loved movies, it was an ideal job as far as part-time jobs went because you didn’t have to cook food, there was always something to do…because, hello, you’ve got a store FULL of movies! But there was one […]