A few weeks ago, my mastermind group and I were joking that launching is sooooo stressful that there’s a market for such a thing as a launch therapist. It was only funny because it’s entirely true! Over the years, I’ve worked behind-the-scenes supporting many of my clients as they launch, especially in the last 18 […]
Hands down the #1 question I get asked by clients and the Scoop community is “should I upgrade my email system?” The answer always is…it depends! Deciding to upgrade your email system is a big decision and there are a lot of factors that should be considered before taking the plunge. It used to […]
You know you need an email marketing system, but which one do you choose? And what happens when the one you have isn’t quite cutting it anymore? OMG. So many options! Let’s face facts. Email marketing is the engine for so much of what you do when you run an online-based business, and if your […]
You know when you’re reading a blog post or an email and you’re completely enthralled in the story being shared? That’s no accident. It’s because our brains love a good story. It’s truly irresistible. When you’re doing business online, digital storytelling is necessary as you don’t have the luxury of a face-to-face connection. Some people […]
Have you ever read an email from a friend and thought, “Wow! That sounds exactly like what she’d say if we we were chatting over a glass of wine”? That’s precisely what you want to do when it comes to bringing personality to your email. Adding personality to your email is so much harder than […]