Ready to launch? Yeah, I know. No one is ever 100% ready to launch! (And if they are, I can guarantee they are missing something.) It’s time for launch lessons! It doesn’t matter what you’re launching – from a signature service to your flagship ecourse to something much smaller – it’s always a lot […]
TV and movies are packed full of people working in the glitzy and glamorous world of PR. They show how fabulous the job is what with going to parties, entertaining clients and running press conferences while you wear a killer pair of heels, cocktail in hand. In my PR days, I definitely got to do […]
Last Fall I did a survey of my community and the #1 thing that they wanted to focus on in 2016 was list building. Building an email list can’t be left to chance where you to have a fluke success where you have 1000 subscribers join your list overnight. List building requires a consistent, smart […]
The other day I was talking with Brittany about an idea I had and we were pretty excited. Literally minutes later, I saw that someone else I knew was doing pretty much the same thing. My immediate thought was “well, my idea isn’t good enough and we need to do way better.” Now, is any […]
I’ve always been a writer. My earliest memory of the joy of writing was at age 8, and thanks to encouragement from my parents and a few amazing teachers, I ended up working in communications years later. Aside from a brief stint of wanting to be a psychiatrist, I always wanted to be writer. Anything […]