When you’re growing your business, it’s easy to come up with big plans and even bigger goals, but how do you know that you’re focusing on the “right” things? Damn good question. With the constant barrage of “make six figures”, “make $10k by Tuesday” and “just use this one hack to 10x your business”, it’s […]
Over the past year, I can’t even tell you how many times I’ve had this exact conversation with a fellow business owner on how to use Google Analytics. Creative, coach, consultant, doesn’t matter. The conversation goes something like this. Me: “That’s great. How are you measuring that? Do you have your conversion results or other […]
You’ve got copy and a freshly designed website, and you’re ready to go. Ta-da! And you launch your website while riding a unicorn and throwing around confetti. Then you go shopping for new bathing suits and sunscreen, because you’ll be at the beach soon enough while your website makes you money while you sleep. But […]
When I was in college I worked in a video store on the weekends. As someone who loved movies, it was an ideal job as far as part-time jobs went because you didn’t have to cook food, there was always something to do…because, hello, you’ve got a store FULL of movies! But there was one […]
It’s a big day here at Scoop, and maybe not for the reasons you’re thinking. Yes, it’s our first blog post and the launch of our shiny new website, but for us, Scoop has been brewing behind-the-scenes since last February. We’ve been gestating Scoop for longer than it takes to have a baby. And it’s […]