When it’s time to launch, the common wisdom is that most of the purchases will come from people who are signed up to your email list. That’s definitely been my experience for me and for my clients. After all, your email readers are the people who know, like and trust you so they’re most […]
Hands down the #1 question I get asked by clients and the Scoop community is “should I upgrade my email system?” The answer always is…it depends! Deciding to upgrade your email system is a big decision and there are a lot of factors that should be considered before taking the plunge. It used to […]
Ready to launch? Yeah, I know. No one is ever 100% ready to launch! (And if they are, I can guarantee they are missing something.) It’s time for launch lessons! It doesn’t matter what you’re launching – from a signature service to your flagship ecourse to something much smaller – it’s always a lot […]
You know you need an email marketing system, but which one do you choose? And what happens when the one you have isn’t quite cutting it anymore? OMG. So many options! Let’s face facts. Email marketing is the engine for so much of what you do when you run an online-based business, and if your […]
TV and movies are packed full of people working in the glitzy and glamorous world of PR. They show how fabulous the job is what with going to parties, entertaining clients and running press conferences while you wear a killer pair of heels, cocktail in hand. In my PR days, I definitely got to do […]