You know when you’re reading a blog post or an email and you’re completely enthralled in the story being shared? That’s no accident. It’s because our brains love a good story. It’s truly irresistible. When you’re doing business online, digital storytelling is necessary as you don’t have the luxury of a face-to-face connection. Some people […]
Have you ever read an email from a friend and thought, “Wow! That sounds exactly like what she’d say if we we were chatting over a glass of wine”? That’s precisely what you want to do when it comes to bringing personality to your email. Adding personality to your email is so much harder than […]
I’ve been called a nerd more than once by my clients and my business friends, and I’m good with it. Because I’m the one who gets to figure out things like cool email add-ons and tools. Sometimes your email marketing just needs a little something, like a timer, GIF or something else entirely. Here are […]
Last Fall I did a survey of my community and the #1 thing that they wanted to focus on in 2016 was list building. Building an email list can’t be left to chance where you to have a fluke success where you have 1000 subscribers join your list overnight. List building requires a consistent, smart […]
LeadBoxes from LeadPages are a quick and easy way for you to use a pop-up box on your website. These are great for content upgrades, opt-ins and other purposes, but today I’m showing you how to set up a Leadbox. We work with LeadBoxes multiple times per week for our own sites and those of […]