If you’ve been online, or even in business, for a hot second, you’ve heard people talk about how to define your ideal client. Defining your ideal client is business 101 because if you don’t know who you’re marketing or selling to, it’s going to be very challenging to do anything else. While ideal client exercises […]
When people talk about starting or running a business, they tend to focus on the good stuff. The fun stuff. But we all know that running a business isn’t all glitz, glamour and jazz hands. It’s easier to paint this picture of how amazing it is than to ‘fess up and talk about the icky […]
The word “serve” is part of the word services…so when you run a services business it’s easy for service to quickly turn into doormat, people pleaser, YES woman or some other thing that helps make you lose your marbles…In this episode we’re talking about ways to save your sanity and be of service, while […]
A couple of weeks ago, I was chatting with a friend and she shared a story with me about her friend who’s working to build a “passive” income business. My friend was asking me for my honest opinion of what I thought of the concept and plan her friend had mapped out, based on a […]
About pages consistently rank as one of the most visited pages on most web sites. It’s natural because anyone visiting your site wants to know who you are and what you are all about. Which is why you need to focus on building a better About page so you can wow your would-be clients […]