I’ve spent most of my career working in businesses with clients so when I went out on my own, I figured I had it handled. But there was one thing I wasn’t prepared for. Working with clients when you’re the boss is very, very different than in an agency or consulting firm. There’s a delicate […]
A few weeks ago, my mastermind group and I were joking that launching is sooooo stressful that there’s a market for such a thing as a launch therapist. It was only funny because it’s entirely true! Over the years, I’ve worked behind-the-scenes supporting many of my clients as they launch, especially in the last 18 […]
When it’s time to launch, the common wisdom is that most of the purchases will come from people who are signed up to your email list. That’s definitely been my experience for me and for my clients. After all, your email readers are the people who know, like and trust you so they’re most […]
Ready to launch? Yeah, I know. No one is ever 100% ready to launch! (And if they are, I can guarantee they are missing something.) It’s time for launch lessons! It doesn’t matter what you’re launching – from a signature service to your flagship ecourse to something much smaller – it’s always a lot […]
TV and movies are packed full of people working in the glitzy and glamorous world of PR. They show how fabulous the job is what with going to parties, entertaining clients and running press conferences while you wear a killer pair of heels, cocktail in hand. In my PR days, I definitely got to do […]