Last Fall I did a survey of my community and the #1 thing that they wanted to focus on in 2016 was list building. Building an email list can’t be left to chance where you to have a fluke success where you have 1000 subscribers join your list overnight. List building requires a consistent, smart […]
Over the past year, I can’t even tell you how many times I’ve had this exact conversation with a fellow business owner on how to use Google Analytics. Creative, coach, consultant, doesn’t matter. The conversation goes something like this. Me: “That’s great. How are you measuring that? Do you have your conversion results or other […]
You’ve got copy and a freshly designed website, and you’re ready to go. Ta-da! And you launch your website while riding a unicorn and throwing around confetti. Then you go shopping for new bathing suits and sunscreen, because you’ll be at the beach soon enough while your website makes you money while you sleep. But […]
In a world where new platforms or must-do marketing tactics crop up almost weekly, it’s easy to get swept up in all the hype. Wanting to find something new that’s the big secret to skyrocketing your business is only natural, but before you add shiny objects, you need to nail the marketing basics. There’s nothing […]