In this episode, designer Amanda Genther dishes up the truth about building a design business based on referrals, navigating tricky client conversations and getting comfortable with premium pricing. Plus we talk Gilmore Girls, favorite fiction reads and more.
Here’s the scoop from episode #28:
- We learn who Amanda serves and what she does in her business
- Amanda shares where her business got started and her unique journey to where she is now in her business
- We talk about the shift between being a freelancer and becoming a business owner and how Amanda personally made that transition
- Running your own business comes with it’s ups and downs, Amanda shares how she has weathered these
- We talk about the ‘retainer client’ relationship and why it’s really key to your business and how to nurture it
- We learn Amanda’s favorite part about working with clients
- We talk about how you can actually expand your business and try new things through working with clients long term
- Amanda shares some of the biggest client related challenges and stumbling blocks she has faced over the years
- We talk about tricky client communication, how to handle it, and how to edit your messaging before you send it
- If you have a great referral process, you don’t necessarily need to focus so hard on building your list, we explain why
- We talk about pricing, proposals, and how to get comfortable sending a higher price tag to a client
- Amanda shares her favorite business books and her favorite podcasts right now
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