When I first started blogging way back in the day, I was seriously deluded. I didn’t know a lot of people who were blogging, but I did know that people made money from their blogs. I had literally just started my papercrafting business, teaching classes and selling my favorite products, and I thought “hey, what […]
Just invite people to a free consult and get booked out. If only it was that easy… On this episode of the Inside Scoop show we’re talking about how to do consults in a way that convert. Here’s the scoop from episode #9: We share some horror stories of consults gone wrong that we’ve […]
I still remember the first time I heard the word “blog” and took it seriously. The year was 2003 and I was sitting at my desk at my PR agency job and was researching media. While blogs had been around for a while, they had been the domain of nerdy dudes in their parents’ basement […]
Want new clients? Want to grow like gangbusters? (What does gangbuster even mean?) This episode of the Inside Scoop show we’re talking about two of the MOST powerful tools in your arsenal when it comes to building your business – your reputation and referrals. Here’s the scoop from episode #8: It’s easy to get […]
In my first 7 years in business, I did a lot of things right, but I did just as many things wrong. The truth is, at that point in my life I was content to roll with how things were. I had flexibility and work I enjoyed. This, while running multiple businesses, a husband working […]