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Scoop Studios Blog 

Category: Copywriting

May 18, 2017July 26, 2017 Written By: Maggie Patterson

  Having a sales page is an essential part of your website. Even if you’re selling services, people visiting your site should have a single place to find all the details they are looking for when it comes to how you can work together. When you have a sales page finding the perfect combination of […]

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We’ve all had that moment...the one where you open up your inbox and find an email from a client that leaves you seething. It’s all part of the deal when you work with clients...but how can we avoid running into a scenario where we overreact or behave unprofessionally with clients? Read on for our strategies for improving your written communication with clients. http://SCOOPINDUSTRIES.COM/written-communication-with-clients/
March 23, 2017March 21, 2017 Written By: Maggie Patterson

You check your inbox and in it is the type of email from a client that makes your blood boil. The kind of email that makes you read it over five times while you huff and puff and think, “Oh hell, no. This is NOT happening.” It happens to all of us at some point […]

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When it comes to using stories in our business, there’s one type of story that sells more than others, and it’s not the typical dramatic rags-to-riches story that we’ve all heard a million, billion, zillion times. It’s your client stories as it’s much more relatable and real for your would-be clients than you talking about yourself! Read on for some of our favorite ways to use client testimonials to stand out. http://SCOOPINDUSTRIES.COM/client-testimonials/
March 16, 2017May 29, 2017 Written By: Maggie Patterson

  I’m willing to bet you’ve heard the saying “facts tell, stories sell” and there’s no disputing the power of stories. Every one of us loves a good story, and our brains are conditioned to recognize stories as a pattern. We use stories all day long to help communicate concepts and share ideas. When it […]

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January 26, 2017May 29, 2017 Written By: Maggie Patterson

  About pages consistently rank as one of the most visited pages on most web sites. It’s natural because anyone visiting your site wants to know who you are and what you are all about. Which is why you need to focus on building a better About page so you can wow your would-be clients […]

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January 19, 2017May 29, 2017 Written By: Maggie Patterson

  For many years in my business, I didn’t have a website, or packages, and all the work I did was done by charging by the hour. That was great for a long time, until it wasn’t so awesome and I knew that for me to be able to grow my business, I had to […]

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